get to know us
Showcasing the new Parisian couture. The northern one, vibrant with diversity. Garments designed & produced in Paris with the local savoir-faire.
Give respect to get respect. That goes for people & our planet. We produce, repair, & recycle your clothing locally to minimize our impact on nature.
We celebrate the creative minds, always doing it their way. The ones who express by creating, destroying, rebuilding.
We got dropped off in Paris and fell in love with the northern side of the city. The authentic Parisian lifestyle mixed with multicultural influences. What better way to translate it into the product than actually having both design and production happening here, in local Parisian ateliers ?
Meet the people who create the pieces. Our products are made by a small number of ateliers based in the Paris region and selected for their craftsmanship. They are built to last: we carefully choose our raw materials to create products that live long. In an effort to build a better society and have as little negative impact on the planet, we prioritize deadstock fabric, always strive to minimize our fabric waste and produce, repair and recycle your garments locally.
Our brand was born from the love of music & hip-hop culture and we’ve always held passionate people in high regard. Our experience as garment makers made us value craftsmanship in all forms as well. We strive to bring together creatives of all fields and celebrate the rich community of Parisian makers and their peers around the globe.